The GoPro Quik app wasn't originally architected for modern 360 workflows. As engineering teams retrofitted the platform throughout development, product strategy had to evolve alongside it. As a tech mentor of mine once instilled in me: "innovation requires more flexibility than convention does, and a willingness to adapt." From the outset, my role extended beyond design - and that challenge intensified as constraints emerged mid-development. I worked alongside engineering leaders across mobile, firmware, backend, cloud infrastructure, and media pipelines to translate technical realities into product direction. Every major architectural decision (and even most minor UI changes) required balancing user value, implementation complexity, and long-term extensibility, often forcing us to rethink not just individual features, but the shape of the product itself. Together, we aligned leadership around a simple principle: if we couldn't go broad, we'd go deep. Rather than pursuing parity with competitors across every capability, we focused our investment on the efforts that would make MAX 2's end-to-end experience feel unmistakably best in class.